Bryson Charitable Group strengthens its brand further with new visual identity during EU Sustainable Energy Week

Bryson Charitable Group has unveiled a new logo and visual identity to strengthen its energy division during European Sustainable Energy Week.  The Northern Ireland Energy Agency will now be known as Bryson Energy.  The new identity will take effect this week to celebrate and promote sustainable energy.   Across Europe hundreds of events and organisations are taking part to promote and create a more sustainable energy future. This is very appropriate as Bryson Energy remains the European Energy Agency for Northern Ireland.

Maurice Maxwell, Head of the EU Commission for Northern Ireland said:

“I am delighted to support the launch of Bryson Energy, the new name for the Northern Ireland Energy Agency, during EU Sustainable Energy Week.  Bryson Energy is one of some 380 energy agencies across Europe which support the introduction of good energy management practices, advocate the concept of sustainability, provide information and guidance, and offer a number of other local services based on specific local energy needs. Bryson Energy is one of the largest and most successful European energy agencies with over 60 staff and a turnover of circa £8M.”

Bryson undertook a strategic review of its energy division and the time was right to develop a stronger identity and closer link with the wider Bryson Group. The new logo offers Bryson Energy a much stronger identity by incorporating Bryson into the name.  The new brand mark uses the purple colour with the orange arc that Bryson is known by. 

 Nigel Brady, Director of Bryson Energy, said:

 “In Bryson Energy, we are building a clearly-defined, well-positioned and easily understood brand.  Our refreshing, new visual identity will help us to communicate in an even clearer way with our customers and stakeholders alike.  Our new logo shows our customers that we are part of Bryson Charitable Group, the leading social enterprise in Northern Ireland with over 100 years experience”.

Bryson Energy will continue to deliver services with the aim of providing energy efficiency for everyone.  With rising fuel costs, extreme weather conditions and old inefficient and poorly insulated homes there has never been a better time for the services that Bryson Energy provide to householders across Northern Ireland.  During 2010 over 82,500 households (11% of total households) were assisted in improving the energy efficiency in their homes.

Their key services include project management, energy and benefit advice, micro generation consultancy, education services for young people and installation of energy saving measures such as loft, cavity wall insulation, new heating systems and renewable technologies.  Bryson Energy will continue to work with a wide range of partners including local government, utility companies and private organisations to deliver energy efficiency for everyone.